Business Development Executive

Primary Job Role

We are seeking a proactive and results-driven Business Development Executive to join our Colombo office. Based in Sri Lanka, you will work closely with our UK & Europe team, focusing on ERP lead generation and supporting business growth across the UK & European markets.

This full-time, on-site / Hybrid role is critical to expanding our customer base through targeted outreach, including cold calling, lead nurturing, and building initial relationships with prospective clients. The ideal candidate will be confident in engaging decision-makers, skilled in identifying quality leads, and enthusiastic about introducing businesses to industry-leading ERP solutions. A background in business development or sales within enterprise software or technology services is highly desirable.

Main Duties & Responsibilities

• Conduct proactive cold calling and email outreach to generate and qualify new leads for ERP software solutions, turning initial contacts into sales opportunities.
• Research and identify potential clients across industries, assess their business needs, and evaluate suitability for ERP implementation.
• Build and manage a robust pipeline of prospective leads, maintaining accurate tracking of outreach activities, touchpoints, and lead status in the CRM.
• Initiate and nurture engagement with potential customers by articulating clear value propositions, addressing initial objections, and responding to queries.
• Collaborate with sales and marketing to align lead generation campaigns, such as targeted email and social media outreach, with broader sales goals and messaging.
• Utilize social media and content marketing, especially LinkedIn, to support lead generation efforts by sharing relevant insights, nurturing prospects, and engaging with industry content.
• Maintain meticulous CRM records of all prospect interactions to enable seamless handoffs and support accurate forecasting and performance tracking.

Qualifications & Experience

• 3 to 5 years of proven experience in cold calling, telemarketing, or outbound sales, preferably within enterprise software, B2B SaaS, or ERP ecosystems. Prior ERP sales or software solutions experience is highly preferred.
• Bachelor’s degree or diploma in Business, IT, Engineering, or a related discipline. Quantitative or technical backgrounds are a strong asset.
• Demonstrated track record of meeting or exceeding sales targets through strategic outreach and persistent follow-up.
• Excellent communication and interpersonal skills, with a proven ability to initiate conversations, build rapport, and influence decision-makers through compelling value propositions.
• Strong command of English, both written and verbal, ensuring clear, professional interaction with clients and internal stakeholders.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics) and lead generation tools is a plus.
• Self-motivated, results-oriented mindset; resilient in handling rejection and highly organized in managing sales pipelines and tasks.
• Experience working across cross-functional teams such as pre-sales, marketing, and sales to deliver cohesive messaging and solutions is preferred.

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